We are three 30-something long time friends united by a crazy mission and a passion for fine fragrances. Since we’ve lived most of our lives outside India, we constantly seek various ways to connect with home. We are inspired by new age music, art and culture that is being pushed by talented Indian creators and world class brands. India is quickly redefining boundaries, and breaking stereotypes, and we couldn't resist being part of this movement through our own medium of expression - fine fragrances.

Rahasya is the embodiment of the modern Indian identity; diverse, vibrant, and unapologetically bold. Through fine fragrance, we channel this spirit into what we call crafted chaos: scents that feel both familiar and unexpected, rooted in Indian hero ingredients and an emotional sense of home. Our design language mirrors this ethos, aimed at striking a balance between minimalism and maximalism, heritage and modernity, a philosophy we call simple maximalism. Together, these elements define Rahasya’s identity: refined yet exuberant, grounded yet forward-looking.

We’re building a community of like-minded creators, thinkers, and doers. Our goal is to collaborate with brands and individuals doing exceptional work. If you’d like to partner with us, we’re all ears, whether it’s design, photography, packaging, fragrance, events, or any idea that pushes the culture forward.